
Difesa avanzata dall’invecchiamento dei capelli da uomo ™
YOUR HAIR AGES TOO. Over time, hair can start to look finer, weaker and less dense. The hairline may feel less full. The crown may reveal more scalp. Hair simply may not look as strong as it used to. Hair Aging Defense™ is an advanced scalp-and-hair ritual designed to support scalp vitality and the appearance of stronger, healthier, fuller-looking hair as your hair changes over time. **DEFEND · STRENGTHEN · MAINTAIN**
- Best for
- BEST FORMen noticing the first or progressive signs of hair aging — finer-looking hair, reduced fullness, a more visible scalp or hair that feels weaker and less resilient than before.
- In the kit
- Shampoo 250 ml · Activator 50 ml · Lotion 100 ml
- Key actives
- Biomimetic Peptides · Exosomes · Plant Stem Cells · Prebiotics · Caffeine · Serenoa Repens · Biotin · sulfate-free shampoo
- Duration
- 90 days Ritual :Two phases. One ritual. 30 days intensive + 60 days maintenance
- 100% satisfaction guarantee
- Dermatologist tested
- Organic & natural formulas
Three products. Two phases. One Ritual.
3 Products. 2 Phases. 1 Ritual.

Hair Loss Shampoo · 250 ml
A sulfate-free shampoo that cleanses and nourishes the scalp. 2–3 times a week, for the full 90 days.

Hair Loss Activator · 50 ml
The intensive 30-day protocol with plant stem cells and biomimetic peptides: apply directly to the scalp, every day.

Hair Loss Lotion · 100 ml
After the intensive phase, the daily lotion maintains healthy, strong, dense-looking hair through day 90.
90 -Day Ritual. Two phases.
Shampoo
**Prepare the scalp.** Start with targeted cleansing designed to remove buildup while supporting a healthy-looking scalp environment for finer, weaker or thinning-looking hair.
Days 1–90
Activator - The intensive Phase
Advanced daily leave-in scalp care powered by a multi-active complex featuring Biomimetic Peptides, Exosomes, Plant Stem Cells, Prebiotics, Caffeine, Serenoa Repens and Biotin. Designed to support scalp vitality and the appearance of stronger, fuller-looking hair during the intensive phase.
Days 1–30
Lotion - Defend
Make maintenance part of your routine. Continue with daily leave-in scalp care designed to support scalp vitality and stronger, healthier-looking hair over time. Because hair aging doesn't stop after 30 days — and neither should good scalp care.
Days 31–90
GO BEYOND HAIR LOSS. TARGET THE SIGNS OF HAIR AGING.
Designed for hair that looks finer, weaker and less full over time.
- Helps support Stronger- Looking Hair
- Helps support Fuller - looking Hair
- Stimulates the scalp and supports healthier follicle activity
- Improves elasticity, resistance and shine
- Adds body and density to fine, thinning hair
- Purifies and rebalances the scalp without weighing hair down
Individual results may vary. The 90-day structure is the point.
The complete 90-day protocol — the intensive phase plus maintenance — costs €183,60 instead of €204,00. Do the math: €2,04 a day for a routine designed for hair that changes with age.
List prices of the individual products in our store: shampoo €28,00 · activator €48,00 · lotion €38,00.
90- days. Two phases. Here's the journey.
Let's be honest: hair aging didn't happen in a month, and it won't reverse in one either. That's why the protocol has two phases.
Start with 30 days of consistent targeted scalp care. Then transition into ongoing maintenance to keep advanced scalp care part of your routine. 30 DAYS TO START. ONGOING CARE TO MAINTAIN.
The daily Lotion takes over: maintaining what the intensive phase built, day after day.
Consistent daily care: healthy, strong, denser-looking hair — and a routine that evolved with you.
Times and results vary from person to person. If shedding is sudden, patchy or accompanied by scalp pain, talk to a doctor first.
People who tried it before you.
Verified customer reviews. Their words, not ours.
«I'm a 45-year-old man and I was starting to see obvious bald spots. The treatment is very easy to apply, doesn't make a mess, and I've noticed a lot of improvement in the frontal area.»
Verified purchase · Javier S.«I had tried everything for stress-induced hair loss, but nothing worked for me until I found this. In a few weeks, I noticed how it stopped and new hair began to grow.»
Verified purchase · Carlos M.«What surprised me most is how fast it works. After 15 days I already noticed more density at the roots and fewer hairs on the brush in the morning.»
Verified purchase · Marta R.«Dopo la gravidanza i miei capelli erano rovinati. Questo programma è stato la mia salvezza assoluta: ho di nuovo una chioma forte, con un corpo incredibile.»
Acquisto verificato«I had been noticing for months that my hair was getting thinner and more lifeless. Since I started with this treatment, I have recovered the volume I had in my 30s. A marvel.»
Verified purchase · Isabel F.«At 52 I thought the mirror had made its decision. Day 90: my barber asked what I'd been doing.»
Giuseppe M. · day 90«The two-phase structure is what kept me consistent: intensive month, then maintenance. The first protocol I've actually finished.»
Franco D. · week 9What you want to know, with no runaround.
How is this different from Man Start or Man Advanced?
Start is prevention, Advanced is visible thinning. Aging Defense is for mature men: visible signs of hair aging, with a two-phase 90-day protocol — intensive first, then maintenance.
Why two phases?
Because the first 30 days do the intensive work (shampoo + daily Activator), and the following 60 maintain it (daily Lotion). A protocol, not a one-off wash.
Is the shampoo sulfate-free?
Yes — it's designed to cleanse and nourish without stripping, 2–3 times a week, for the full 90 days.
What if it doesn't work for me?
You're covered by our 100% satisfaction guarantee: write to us and we take care of it. [TO CONFIRM: refund window in days — add it before publishing]
What happens after the 90 days?
[TO CONFIRM — official recommendation for after day 90]