Luxury personalized Haircare
Italian clinical formulas for density, strength and scalp balance. Each protocol pairs a targeted shampoo with a leave-in scalp treatment, used together for 30 days.
Pick the concern that sounds most like you. We will show you the exact MOD'S protocol — and nothing you do not need.
Three steps built around the follicle. Serenoa serrulata, rosemary and nettle — the actives traditionally used for hair that is shedding more than it used to.
Wash — Hair Loss Shampoo with serenoa serrulata, tea tree oil and rosemary. Massage into the scalp for 60 seconds before rinsing.
Activate — Hair Loss Lotion Activator, applied by dropper directly to the scalp. [CONFIRM ACTIVATOR INGREDIENTS & FREQUENCY]
Treat — Hair Loss Lotion with burdock, rosemary and nettle, daily on a dry or towel-dried scalp. Do not rinse.
Keratin helps compact the hair fibre. The mask holds the improvement, and the milk elixir protects the lengths between washes.
Wash — Keratin Life Intensive Shampoo with hyaluronic acid, keratin and snail secretion filtrate. Emulsify in the palms, then work through the lengths.
Mask — Keratin Life Mask, once or twice weekly on mid-lengths and ends. [CONFIRM LEAVE-ON TIME]
Protect — Milk Elixir Intensive Spray with vitamin B5, protein and amino acids, on damp hair before styling.
Tea tree, mint and menthol for skin that needs calming rather than stripping. Cleanse, condition, then leave the lotion on between washes.
Wash — Revitalizing Shampoo with mint and green tea extract. Leave on the scalp two minutes before rinsing.
Condition — Refreshing Balsam with tea tree and keratin, on mid-lengths and ends.
Soothe — Multipurpose Lotion with nettle, eucalyptus and menthol. Section, apply, massage 2–3 minutes. Do not rinse.
Argan and macadamia for hair that drinks up moisture and still looks thirsty. Nourishment and slip, without the heaviness that flattens fine hair.
Wash — Nourishing Shampoo with argan oil and macadamia oil, as often as you like.
Condition — Argan Mask on mid-lengths and ends. [CONFIRM FREQUENCY]
Finish — Two drops of Argan Cristal Hair Oil with walnut and macadamia, on damp ends. Add more only if needed.
Each one developed around a single concern, with pharmaceutical-grade actives and botanical extracts.
We are not interested in the argument between nature and science. Every MOD'S formula is built from whichever performs better for the job — then made in Italy under cosmetic GMP.
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Everything the density protocol asks for, in the quantities it actually takes to complete it. Buy the routine, not the guesswork.
MOD'S was founded to close the gap between clinical efficacy and the pleasure of using something well made. We know what hair struggles actually cost — the confidence, the mirror check, the quiet dread of a wash day. Our answer is not a miracle. It is a protocol, made properly, in Italy, and honest about how long it takes.
Hair grows on its own cycle, so a protocol is written for 30 days and judged at the end of it — not week one. Scalp comfort typically responds first; changes in density take longer and vary between people.
The shampoo cleanses and delivers actives during the wash. The lotion stays on the scalp between washes, which is where most of the contact time happens. They are designed as a pair; used alone, expect less.
30 days from delivery, in original packaging, with proof of purchase. Contact us first and we will send a return label and the return address. [CONFIRM RETURN ADDRESS & SUPPORT EMAIL]
Free over €69 across the EU. Below that, shipping is calculated at checkout. [CONFIRM CARRIER & DELIVERY WINDOWS PER MARKET]
Yes. The formulas are sulphate-free (SLS) and paraben-free, and are used on coloured hair. If you have a diagnosed scalp condition or are pregnant, speak to your doctor or pharmacist first.
One email with the full protocol schedule, how to apply a scalp lotion properly, and what to expect week by week. No daily sending.
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