Keratin Ritual ™
Damaged hair deserves a comeback. A complete 3-step ritual for damaged, fragile and over-processed hair. SOFTER · SMOOTHER · GLOSSIER-LOOKING
- Best for
- Dry or rough hair,Fragile, breakage-prone lengths,Frizz and lack of smoothness,Heat-stressed hair, Coloured or bleached hairm,Over-processed hair
- In the kit
- Shampoo 250 ml · Mask 200 ml · Elixir Spray 150 ml
- Key active
- KERATINFor the damaged hair fibre.HYALURONIC ACIDFor hydration and conditioning.VITAMIN B5For conditioned, smoother-feeling hair.PROTEINS + AMINO ACIDSSelected to complement the care of stressed lengths.SNAIL SECRETION FILTRATEA distinctive cosmetic ingredient within the Intensive Shampoo formula.
- Made in Italy
- Dermatologist tested
- Free shipping over €69
Three essential steps. One complete reconstruction Ritual.
Each product works on a different level of the fiber: fill, strengthen, seal.
Keratin Life Intensive Shampoo · 250 ml
The first step in the comeback. A targeted cleansing step for damaged, stressed hair, formulated with keratin, hyaluronic acid and snail secretion filtrate.
Keratin Life Mask · 200 ml
THE HEART OF THE RITUAL. An intensive conditioning treatment for damaged lengths, designed to leave hair feeling softer, smoother and more manageable.
Milk Elixir Intensive Spray · 150 ml
YOUR DAILY FINISHING STEP. A lightweight leave-in with Vitamin B5, proteins and amino acids, designed to smooth and protect fragile lengths before styling.
MAKE IT YOUR ROUTINE.
Shampoo
On wet hair and scalp, massage in circular motions. Leave on for 1–2 minutes, then rinse thoroughly.
Mask
After shampooing, apply generously to damp hair. Leave on for 5–10 minutes, then rinse thoroughly.
Elixir Spray
Spray onto towel-dried hair after washing — or onto dry hair to refresh your look. Do not rinse.
No rinsing
Built for one thing only: rebuilding damaged hair.
No conditioners that just smell nice. Keratin works inside the fiber, not on top of it.
- Rebuilds and strengthens the hair
- Reduces frizz and split ends
- Improves combability and shine
- Ideal after coloring or bleaching
- More elasticity, more resistance to breakage
Individual results may vary. Consistency makes the difference.
Bought one by one, two months of reconstruction cost €154,00. The Program costs €130.90: same products, −15%. Do the math: € 2,18 a day for hair that no longer snaps between your fingers.
List prices of the individual products in our store.
The fiber rebuilds in layers, not overnight.
Let's be honest: damaged hair doesn't recover in one application. That's why the ritual works in three steps that add up.
Mask + elixir spray: Hair feels softer, smoother and easier to detangle.
With consistency (shampoo 3–4 times, mask 1–2, spray every day) Maintain smoother, more manageable lengths.
Continue protecting and conditioning stressed hair.
Times and results vary from person to person. Ideal as an intensive treatment after coloring or bleaching.
People who tried it before you.
Verified customer reviews. Their words, not ours.
«My hair was badly damaged by bleaching and flat irons. Thanks to this, it got its elasticity back and no longer breaks when I comb it.»
Verified purchase · Sofía P.«I love that the ingredients are top quality and that it contains no harsh chemicals. From the very first wash you can feel it respects your hair.»
Verified purchase · Ana B.«The best investment in hair cosmetics. It smells wonderful, feels like a luxury product and, above all, it keeps every promise.»
Verified purchase · Carmen L.«My friends asked me what I did to my hair: it suddenly looks much healthier and incredibly shiny. 100% recommended.»
Verified purchase · Teresa C.«After my last bleach my hair was snapping off in strands. One month of the ritual and my hairdresser asked me what I'd done.»
Ilaria M. · month 1«The spray is my obsession: two spritzes and the knots melt away. I'm never giving it up.»
Beatrice F. · day 12What you want to know, with no runaround.
Is it OK after coloring or bleaching?
Yes: that's its ideal moment. The ritual was created as an intensive treatment for hair stressed by chemicals, color or bleach.
Does the spray need rinsing?
No: it's a leave-in elixir. Spray it onto towel-dried hair after washing, or onto dry hair to refresh your look.
How often should I use it?
Shampoo 3–4 times a week, Mask 1–2 times a week, Spray every day. Three steps, a few minutes.
What if it doesn't work for me?
You have 30 days from delivery: if you're not satisfied, we refund you. You write to us, and we take care of it. The risk is ours, not yours.
Why a ritual and not just a mask?
Because a mask softens the surface. Reconstruction works on the fiber: fill the micro-porosities, strengthen the bonds, seal every day.